EXPERIENCE:
Total of 16+ years od experience
GM – Rotana FMCG Group – Sudan Khartoum 2018 up to now
• Develop business strategy and management framework. Including defending the core “Increase production capacity & launch retail “extending the core “New pasta line and Animal Feed” new business “Export of Gold and Crops, with objectives of Forex and profitability “
• Restructure the company for building capacity, developing management by objectives framework
• Develop Upstream value chain of wheat purchase directly with international suppliers with large -scale volume
• Develop R&D activities supporting competitive advantage
• Developed branding strategy with objectives of establish brand equity
• Working in positioning the company within stakeholders and government as strategic partner and player in economic development
• Developed Loyalty program integrated and connecting with end shopper and improve shopper experience – through Mobile app
• Introduced new financial system “Sage “ to improve control system and efficiency .
Freelancer Marketing and Sales Consultant – August 2013 – 2018
▪ Worked with Savola Sudan from August 2013 to December 2017 as marketing and sales consultant in develop marketing department, introduced new products and branding, develop new business of shortening manufacturing , stearin trading , Export sesame oil
▪ Working as marketing consultant with Genital care, developed marketing strategy, marketing planning, branding and communication, route to market for e- payment service, virtual retail shopping – shop as you go QR CRM system and shopper customer experience model
• Working with Bank Anile in developed CRM system requirements, customer service and experience model, branding and communication, mobile apps of e-commercial
GROUP COMMERCIAL DIRECTOR – WEST AND NORTH AFRICA – 2010 – 2013 – BASED IN DUBAI
▪ Handled commercial strategy development and aligned OpCos strategy and commercial initiatives with the group
▪ Handled Route to market and marketing programs within the OPcOs to insure achieve the strategic and business objectives
▪ Head of Launch office commercial aspects – launched GSM network in Mauritania, Senegal, Wmax in Nigeria, Develop network rollout in Gene
▪ Support OPcOs commercial team in planning and reporting regarded Market and business intelligence system, marketing research and insight, Marketing programs and initiatives
MTN – SUDAN –SENIOR MANAGER MARKETING AND PLANNING FROM JAN 2010 – DEC 2010
▪ Contributed from Commercial in MTN transformation office to repositioning the brand, regional attack and price Revamping strategies as member of marketing department
▪ Contributed in P&S road-map and commercial roll – out initiatives
▪ Contribute in Sales and distribution Model development that restructure the dealers and partners to include FMCG dealers with objectives of building competitive edge distribution network
▪ Contributed in launching some products such as WAP portal, Facebook Zero and MTN play
