Hassan Ali Sanhori

Member Title: Consultant and Research Designer
Organization: U M Consultancy

Sectors: , , , ,



Hassan Ali Sanhori (Marketing Research and Business Plans), Consultant and Research designer.






  • General Marketing Research, Water Pump Market. Khartoum State.
  • customer Satisfaction Survey (Tablet-Based Data Collection Method)
  • (Customer Satisfaction Survey (traditional Pen-and-Paper (PAP))
  • T V Programs Market analysis – Qualitative Research- CAP for Creative Advertising.
  • Advertisement pre-test – Repertory Grid Procedure – Pilot Project.
  • Market Research, Toilet Soap, Napkins &Cooking Oils.
  • MVAS, Market Analysis, for New Begging Company.
  • Food Products, General Marketing Research, Petrobash Multi Activities Company.
  • Billboard Advertising Structural Content Analysis, CAPO Campaign for the New Product, Fresh Milk.
  • Customer Satisfaction Survey, Jeed Investment Co.
  • Marketing Research- Economical Lamps, Jeed Investment Co.
  • Software Marketing Research, Sudasoft – Industrial Development Bank.
  • Marketing Research for Wheata Mills (Wheat Consumption in Khartoum State– (CaseStudy: Bakeries)


  • Universal Hospitals Group
  • T V Channel business plan (S24).
  • Organic Fertilizer Plant – Moroug Company
  • Agricultural and Animal Production Project.
  • Medad Media Centre (Medad T V Studio).
  • CAP for Creative Advertising (Company Business Plan).
  • AFI for DEVELOPMENT & SERVICES CO. LTD – Tractor Importer (DEUTZ-FAHR Tractors).
  • CAP for Creative Advertising (T V Studio.)
  • Sudasoft Project (Software Company).
  • Jambo Environment Sustainable Services, (Oil Industry).
  • Queen General Hospital.
  • Fitness Centre.
  • Catering Services
  • Others


  • T V Channel (S24).
  • Animal Productions projects (Poultry, Fattening and Dairy Farm)
  • Agricultural Production s(Horticulture, field crop &forages and Green House Project).
  • Cement Brick Factory Project.
  • Training & Capacity Building Centre Project.
  • Dry Food Packing Project
  • General Hospital
  • Computer Assembly project.
  • Oil Recovery Project. And Oily Sludge Treatment Project.

Research Design Projects:

  • Building the Evidence Base on the Agricultural-Nutrition Nexus: Rapid Country Scans for informing Policy and Practice, NRC (Sudan). 2015.
  • Mapping Sustainable Development Stakeholders, Dr. Mowahib Ahmed, 2016.
  • Draft Strategy to stimulate Bio-discovery initiatives in the context of the Nagoya Protocol and the Access and Benefit Sharing Mechanism in Sudan, HCENR, 2018

Membership of professional bodies:

Sudanese Marketing Association: Research and Studies Secretary

Former Member: The European Society for Opinion and Market Research (ESOMAR) is the world association for market, social and opinion researchers.

Online Membership:

§  MRIA is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry.

§  American Marketing Association